When FNP entered the market, flowers were predominantly sold on street corners, and the brand revolutionized the industry by offering customers the convenience of buying flowers in aesthetically pleasing stores. FNP transformed flower retailing into an integral part of social expression, providing a space where flowers and gifts could be chosen to convey emotions and sentiments.
FNP’s extensive product range includes fresh, artificial, and dried flowers, alongside a wide assortment of gift accessories such as candles, candle holders, glass and ceramic vases, potpourris, and exotic incense sticks. These complementary products expand the revenue potential of the brand, creating multiple avenues for growth and customer engagement.